Slidedocs
Nancy Duarte and her firm Duarte Design have just released Slidedocs, their latest presentation book.
Continuing their trend of releasing books for free and in multimedia formats (see resonate), this latest is available for free download at their site in PowerPoint format. Though it seems odd to release a book as a PowerPoint file, in this case it is entirely appropriate as the entire focus of the book is creating print documents using PowerPoint, something Nancy calls "Slidedocs."
Practical Business Solutions
I have known that Slidedocs has been in the works for a while, and I'm excited for its release as it addresses an uncomfortable truth about corporate environments that often goes unaddressed by many presentation experts: PowerPoint is used far more than just as a tool to create formal on-screen slideshows. I'm not talking about the amateur poster designs at the water cooler announcing a canned food drive (although that's certainly a valid use), but rather high-stakes reports, memos, strategy documents, proposals and even white papers—things that once were the domain of Microsoft Word.
But Microsoft Word has become an entirely unusable program for most (myself included) if one wishes to inject any degree of design or complexity. This fact, coupled with the need for all types of communications to be more concise, produced more quickly and delivered more visually, has made PPT the default and de facto method of business communication creation.
We can debate whether this is a good thing or not, but it's a fact. Unfortunately, PPT's intrinsic design as "slideware," leads most to create stereotypical on-screen slides even when their work will never see a projector or large LCD screen. (Microsoft's default pages don't help, pushing its users to make 44pt headers and 32pt body copy).
The trend toward using PPT to create print documents was something I started seeing years ago, and instead of fighting it, I have long advocated using PPT in 3 distinct formats:
Note: I'll save the definition of a "Walking Deck" for another time, but let's just say it's a bit of a hybrid between the other two formats.
What I have always simply called a "Printed Document," Nancy has termed a "Slidedoc." I like the term, although I am still on the fence about whether it is too limiting, since what we really are talking about here is using PPT to create well-designed print documents as one might do in InDesign (although Nancy would disagree as we'll see below).
A Quick Review
The book is well-designed, well-organized and offers a lot of practical examples. Unlike most business books, Slidedocs is appropriately heavy on the visuals.
Slidedocs begins by making a case for using PPT for more text-heavy documents. But Nancy sees a Slidedoc as sitting in a unique place between on-screen presentations and documents: More textual than a presentation, but less so than a document. I won't quibble here, because if this gets people thinking more like a document in appropriate cases, everyone benefits. (And yes, there still is a place in the world for a 50 page text white paper...it's not a place I'd like to be very often, however...)
The book makes an excellent case for the use of hierarchy and organization (table of contents, navigation, headers, sub-heads, pull-quotes, etc), things severely lacking in most PPT creations. Nancy also reminds us of basic writing techniques such as active vs. passive voice, things which shouldn't fly out the window, "just because it's PowerPoint." I was happy to see columned text and a grid layout as major characteristics of Slidedocs. Few people realize that PPT allows for columned text boxes and that spanning text across a landscape page in a single column makes for very difficult reading.
Book layout is often used throughout as a format to emulate, and it's a good model for Slidedocs. I particularly love Nancy's comparison of a company logo to a publisher's logo: no need to put Random House on every page of the book, right?
It's obvious that Duarte Design has developed the style of Slidedocs over the years in direct response to client needs, and there are good examples of Duarte's work proving how useful the format can be as a pre-read to a presentation, as an "Emissary" (sent to an executive or client), as reference material or as a follow up to a meeting. The book is quick to point out often the utility of the format in the context of typical business situations where on-screen slides are not appropriate. And we all get the reminder that Slidedocs, like most things these days, needs to be scannable. Left unsaid is the sad fact that nobody is likely to read everything you write anyway...
For fans of Nancy's other books, you'll find some slight repetition in the areas of diagrams and charts, but nothing to prevent you from adding this to your presentation bookshelf.
Lastly, Duarte has kindly made available two Slidedoc templates for free download to get you started creating your own.
What's Missing?
I do wish a bit more time had been spent on implementing grids and actual layout from a design perspective. But, as Nancy admits, she is not a graphic designer, but does employ and work with some very good ones. And again, the book itself is very well laid out. I also wish Nancy had explored more opportunities for creating portrait style documents with PowerPoint. She mentions it in passing, but I have actually had a lot of success using PPT in this format, and I think Duarte could really add something on the topic.
I have to disagree with the suggested use of Arial Narrow for headers. As I often say, if you're using Arial Narrow, you're writing too much. And since the type size on a Slidedoc is much reduced anyway, there's no harm in reducing header sizes and still being able to use a better font. But I do love that Duarte makes healthy use of Georgia, a very overlooked standard font. And I also have to disagree with the statement that white space indicates a luxury brand. White space should always be used, even if your subject is beef jerky. It may just be that luxury brands generally have a higher sense of brand design, so they often make very good use of white space.
A Final Caution
One last thing left unsaid in Slidedocs is that at the end of the day, PPT is still an imperfect tool for creating these types of documents. It's very good, but remember that you still do not have text linking from page to page, text wrap around images or paragraph and character styling. And just because things look great on your screen does not mean that the same file opened on your client's or boss's machine will look exactly the same—unless you create a PDF, something I would always recommend. Indeed, the initial release of Slidedocs had a few formatting glitches that appeared for some people. That's just the way it goes when you publish a book in an editable format—that's right, Slidedocs is just an ordinary old PPT file that you can edit intentionally or unintentionally yourself.
